Who Are We
Introducing Annie's Alchemia
Annie was raised in the countryside, surrounded by the rhythms of nature. From an early age, her parents introduced her to holistic healing practices. Her mother treated Annie with flower remedies, her father introduced her to various natural healing practices. Her grandmother Annie — whom she was named after — deeply inspired her through her love for nature as well as through her flourishing vegetable garden.
While Annie grew up immersed in this world, she often felt alone. Her sensitivity was the source of insecurity. Comparing herself to her peers, she often felt different — convinced that no one would truly understand what she was experiencing.
When the world was slowed down in 2020, Annie could no longer push her feelings aside. With no place left to hide, she turned towards them instead. By sitting with her emotions rather than distracting herself from them, she began to truly get to know herself.
What once felt like a burden became a gift: her sensitivity revealed itself as a superpower. She learned to trust her intuition and to see more clearly who she was — and who she wanted to be.
Annie with oma Annie, September 1999
Now, Annie’s journey has become her calling. Through her story, she hopes to inspire others to embrace their emotions, honor their sensitivity and discover the transformation that comes from within. This is Annie’s alchemy [alchemia] – A journey from pain to power.
Annie’s Alchemia was born from this personal transformation. It is an online sanctuary created for sensitive souls, spiritual seekers and anyone curious about exploring their own alchemy. At its essence, it is a gentle antidote to overstimulation, offering tools and practices that guide people back home to themselves.
Annie’s mission is simple yet powerful: to help others feel seen, to help them feel more and to help them feel better. Her vulnerability is the brand’s credibility. By opening up about her own struggles with sensitivity and loneliness, she creates connection and shows that it is safe — and empowering — to feel deeply.
She believes we transform not by running away from our feelings, but by allowing them, holding them and learning from them. Where she once feared her sensations, she now knows that the greatest transformation happens when you dare to feel.
Annie’s Alchemia is not just a brand. It is a sanctuary. Created to remind us that within each of us lies the power to transform. It is where sensitivity becomes your superpower and where the journey inwards — through feeling — becomes the path to empowerment, authenticity and a sense of deep contentment.